AGENDA

Greens and Screens — How Golf Simulators Can Help Maximize Revenue

Ken Reynolds | Chief Revenue Officer | aboutGOLF

Step into the exciting world where golf and technology seamlessly intertwine to boost revenue and elevate the golfing experience. Learn about the incredible potential that golf simulators have to drive revenue growth for courses, clubs, and entertainment venues. In this session, Ken Reynolds, Chief Revenue Officer for aboutGOLF, will illuminate the transformative power of golf simulators, showcasing how they have evolved from mere entertainment to invaluable tools for revenue optimization. Attendees will gain insights into the strategic integration of golf simulators as a means to engage players, expand offerings, and ultimately increase the bottom line.

A Digital Billboard in Your Golf Car — Utilizing Advertising Geofences to Generate Additional Revenue

A.J. McGahee | YamaTrack Product Manager | Yamaha Golf-Car Company

Golf courses that use GPS screen technology have a captive audience in their golf cars for an 18-hole round. Learn how to utilize advertising geofences to generate additional revenue throughout your entire operation and find out how club managers can employ this technology to sell advertising zones to local businesses, promote in house events and membership opportunities, enhance corporate membership opportunities, and much more.

Unlocking Revenue Potential at Your Golf Course — How to Stop Gambling and Start Card Counting

Bryce Voisin | Director of Revenue | GolfBack

Brent Miller | Chief Information Officer | GolfBack

Explore the art and science of revenue optimization with GolfBack’s Bryce Voisin, Director of Revenue, and Brent Miller, Chief Information Officer. Whether you’re a golf course owner, operator or facility decision maker, you’ll take away insights and actionable strategies for implementing cutting edge software and technology, courtesy of real-world case studies, specific marketing tactics, and by gaining a deeper understanding of the pillars of revenue optimization.

Beyond the Driving Range — Elevating Your On-Course Experience for a New Generation of Golfers

Kevin Imes | Founder and CEO | ReelGOLF

As the golf industry transitions between generations, millennials are driving new levels of interest in golf. Their expectations for an elevated golf experience will soon extend beyond the pro shop and driving range, to capturing and sharing the on-course experience in new and unique ways. Whether it’s recording shots with mobile devices or using on-course video systems such as ReelGOLF, courses will benefit from being ready for the future as on-course experiences are shared across social media and beyond. Founder and CEO of ReelGOLF Kevin Imes will talk about different ways courses can elevate the on-course experience to benefit players and add value for the property. He will share how ReelGOLF’s on-course videography system and the newly launched ReelGOLF+ Daily Challenges leverage AI to prepare golf courses for the future, while increasing net income with new revenue generating opportunities.

Your Reputation Matters — The Technology to Manage (and Leverage) Your Online Presence and Boost Business

Michael Naccarelli | National Sales Director | Club Prophet

Ian Versaw | Vice President of Sales | Club Prophet

Did you know that 89% of people use online reviews to evaluate a business, and that 95% of shoppers read reviews before making a purchase? The reputation of your business is now more important and more visible than ever. Club Prophet’s Ian Versaw and Michael Naccarelli will help to demonstrate why reputation management is critical to your operation’s health and growth. Join them as they guide you through best practices regarding improving your online presence, handling customer concerns quickly and proactively, and increasing overall customer engagement to generate and amplify positive feedback.

Beyond Dynamic Pricing — Sustaining Revenue Growth After Year 1

Chris May | Senior Vice President | Supreme Golf Solutions

So you’ve taken the leap into the world of dynamic pricing, and the honeymoon period was great. But now, you feel that you’ve maximized the peaks, growth is slowing, and you’re wondering what you can do to sustain the bump. In this 30-minute session, Chris will review some key metrics to analyze, tips and tactics to consider, and the advancements in software available to execute the strategies that will keep your top line growing post-Covid.

Golf Operations in 2030 — How Will GMS Advancements Change the Way that Your Clubhouse Operates?

Jason Pearsall | Chief Executive Officer | Club Caddie

Learn how software, the cloud, IoT, and Artificial Intelligence will come together to change the day-to-day operation of golf courses and country clubs in the future. Will it benefit you AND your customers? What should you be concerned about? What can you do now to be ahead of the technology curve?

The Intelligent Use of Water — Irrigation Innovations for Your Course

Chad Davis | National Accounts Manager | Rain Bird | Golf Division

Matt Miller | National Accounts Manager | Rain Bird | Golf Division

Tony Whelan | National Sales Manager | Rain Bird | Golf Division

Immerse yourself in the latest technology available for those looking to invest in the future of course irrigation.

Entertainment Golf — Utilizing Range Technology to Attract a New Customer Base While Growing Your Core Business

Alex Goodman | Sr. Director, North America | Toptracer

Discover how the trend of off-course activity has set new expectations of today’s Modern Golfer. Implementing range technology allows owners and operators to “be their own funnel” — attracting current customers to your facility more often or providing a social gateway for non-golfers visiting for the first time. The industry has taught us that treating your range as its own business creates a flywheel golf course, with greater diversity to strengthen retention and recruitment. The Toptracer team will highlight key factors to consider when adopting range technology that cover: strategies to create new revenue streams, develop new programming, enhance player development, and drive member engagement.

Enjoying a Post Covid Boom? 3 Ways to Extend Your Revenue Growth

Don Rea | PGA, VP of PGA of America | Owner of Augusta Ranch Golf Club

Mike Loustalot | Co-Founder and Chief Evangelist | Sagacity Golf

Ed Baker | Sr. Account Executive | foreUP

Join us as we discuss three simple ways to extend revenue growth. Don Rea, PGA of America’s Vice President and a course owner with many years of experience, has had success in running an efficient operation balancing leagues, loyalty programs, and membership. Additionally, the technology within Sagacity Golf’s Benchmark provides valuable insights into your course’s performance, giving managers and owners a roadmap to better business performance. Through these technological advancements, you can learn new ideas and explore the seamless integration via foreUP’s market-leading software platform — all in an effort to increase your bottomline.

Rethinking Tech from the 1st Tee to 18th Green — All Eyes on the Future for You and Your Customer

Tim Ummel | Founder & CEO | IZON Technology

Immerse yourself in all of the technology opportunities that exist outside of the four walls of your clubhouse — specifically as it relates to engaging and amazing your golfers. From the latest in F&B delivery platforms, to on-course scoring and gambling amongst friends, next-generation GPS, and more, discover the emerging revenue streams available through new technology. IZON’s Tim Ummel will lead you through this interactive panel discussing the tools you can implement now and the others to keep your eyes on.

Talent Through Tech — Reimagine Recruitment Efforts and Elevate Your Workforce

Jason Boaz, PGA | PGA of America Career Consultant | Southwest PGA Section

Caitlyn Doyle, PGA | PGA of America Career Consultant | Northern California PGA Section

Do you have a true grasp on all of the technology available to bolster your recruiting efforts? The experts from PGA Career Services discuss simple steps to take advantage of the emerging innovations available to owners and operators, and will share the best practices to ensure your opportunities are finding (and enticing) your potential talent.