Featured Speakers

Maury Gallagher

Maurice J. Gallagher Jr. (Maury) has been a critical force in the development and success of Teesnap since its inception in July 2013. Teesnap pairs technology and design to provide smarter, simpler management for better, more joyful experiences–for operators and golfers alike.

Though best known as the chairman & CEO of Allegiant Travel Company and its primary subsidiary, Allegiant Air, Maury proudly serves as Teesnap’s chief advisor to CEO Bryan Lord. A seasoned business leader, prolific investor and lifelong entrepreneur, he continues to help shape the product and the company, championing Teesnap both within Allegiant and throughout the global golf and business communities at large.

Prior to joining Allegiant, Maury played key roles in the startup and operation of several companies, including multiple commercial airlines and a number of non-aviation businesses, largely in the adaptive learning and telecommunications fields.

The 2015 recipient of the Tony Jannus Award for distinguished achievement in commercial air transportation is a 1971 graduate of the University of California at Davis with a BA in History; and in 1974, received his MBA from the University of California at Berkeley.

Maury lives – and golfs, as often as possible – in Las Vegas, Nevada, with his wife, Marcia, and their two children.

Jeffrey Gerttula

Jeffrey Gerttula is the Senior Vice President and General Manager of CBS Sports Digital. In this role, Gerttula oversees the media business for CBS Interactive’s sports businesses, which include CBSSports.com, CBS Sports Fantasy, 247Sports, MaxPreps, SportsLine and Scout Media. Gerttula oversees all aspects of these businesses including editorial content, live and on-demand video programming, product, technology and design across all digital platforms.

Under Gerttula’s direction, CBS Sports Digital was the fastest-growing top-10 digital sports property of 2016 and reaches more than 70 million sports fans per month. Gerttula also managed CBS Sports’ award winning live streams of Super Bowl XLVII and Super Bowl 50 on CBSSports.com, which set online viewership records.

Before joining CBS Interactive, Gerttula served as Vice President and General Manager for Sporting News. Gerttula holds a BA in Quantitative Economics from Tufts University and an MBA from Stanford University’s Graduate School of Business.

Scott Nash

Scott Nash serves as the Director of Enterprise Sales for Verizon’s Wireless Business Group. He has responsibility for mobility sales, Internet of Things and the company’s national and global enterprise accounts in the manufacturing and automotive vertical. His responsibilities also include providing a world class customer experience, financial performance as well as operational excellence.

Scott is a proven leader with a 20-year track record of business sales and management success. In addition, Scott is actively involved in domestic violence prevention and has served on the Board of Cornerstone for 4 years.

Scott started his career with Lowrance Electronics, focused on introducing GPS navigation solutions to the Outdoor Sports community. In 1997 he moved over to the wireless industry as a Business Account Executive. He worked his way up different sales positions until moving into business sales management. In 2008 he was promoted to the Director of Business Sales for the Great Plains Region. He led a team of 137 employees that was responsible for all business and government sales in a 5 state region. He most recently served as Director of Process Engineering.

Scott holds a bachelor’s degree in Electrical Engineering from Iowa State University and a Masters of Business Administration from the St Thomas Opus School of Business.


Greg Norman

Arguably the most successful athlete-turned-businessman in the world, Greg Norman is known as much for his entrepreneurial spirit in the boardroom as his dominance on the golf course.

The internationally renowned “Great White Shark” won more than 90 tournaments worldwide, including two Open Championships, and he holds the distinction of defending his No. 1 position in the world golf rankings for 331 weeks, the second-longest reign in history. As one of the most prolific players in the game’s history, his career culminated in 2001 when he was inducted into the World Golf Hall of Fame with a higher percentage of votes than any other inductee in history. In 2009 and 2011, Greg served as the Presidents Cup captain of the International Team.

Greg Norman now transcends the game of golf, with over a dozen companies around the world bearing his name and the iconic shark logo as part of the Greg Norman Company, which he leads as Chairman & CEO. His internationally recognized brand boasts more than 100 golf course designs across six continents, a global real estate collection, award-winning wine, golf-inspired lifestyle apparel and a diverse investment division. Across all facets of business, the Greg Norman Brand consistently delivers the quality that his name is synonymous with and continues to inspire people to attack life.

In addition to his accomplishments on and off the course, throughout his life, Norman’s philanthropic efforts have quietly raised millions of dollars for charities. Most notably, CureSearch for Children’s Cancer has been the primary benefactor of Norman’s PGA TOUR sanctioned event, the QBE Shootout, for over two decades.

Greg lives in Hobe Sound, Florida, with his wife Kirsten. He has two grown children, Morgan and Greg Jr., and two grandchildren, Harrison and Hendrix.

Andy Rhodes, CIO

Andy is the Chief Information Officer (CIO) of the United States Golf Association (USGA).

As CIO and a member of the executive leadership team of the USGA, Andy has full responsibility for developing and overseeing the company’s information technology strategy, systems, applications, budget and personnel and is responsible for enabling and empowering the USGA’s objectives and business strategy. This includes managing enterprise, digital, data, retail and event technologies.

Andy’s background encompasses more than 25 years of technology leadership and experience across multiple disciplines including advertising, digital marketing, omni channel commerce, consulting, customer engagement and analytics.

Lance Stover

Lance leads New Ventures for the PGA TOUR and is responsible for identifying and driving high growth opportunities outside of the TOUR’s traditional business model. Having led the TOUR’s entry into the online tee time marketplace in 2015, Lance now serves as Chairman of the Board for EZLinks Golf Holdings LLC, a PGA TOUR affiliated company.

Joining the PGA TOUR in 2006, Lance managed corporate sponsor relationships, including Bridgestone, MasterCard, Nike, and Travelers. In 2013, Lance was asked to work alongside the Office of the Commissioner on designated special projects. Prior to joining the TOUR, Lance worked for nine years as a strategy consultant for Deloitte, where he worked with clients such as American Express, Capital One, and USAA.

Lance graduated from Georgia Tech with a degree in Industrial and Systems Engineering and played collegiate golf alongside future PGA TOUR players, Stewart Cink and Matt Kuchar. Lance also holds a MBA from Duke University’s Fuqua School of Business where he focused on finance and investments.

Lance lives in Ponte Vedra Beach, Florida, headquarters for the PGA TOUR, with his wife, Kara, and 6-year old boy/girl twins that already have a love for the game.

Mike Zisman

Mike Zisman founded Golf Genius Software in 2009 after a long career in information technology. Prior to founding Golf Genius, he was founder and CEO of Soft-Switch, Inc., CEO of Lotus Development Corp and a senior executive at IBM. Soft-Switch, founded in 1979, was one of the very first companies to participate in the electronic mail industry, and Mike is regarded as a pioneer in the field of electronic mail.

Zisman has served and continues to serve on a number of for-profit and non-profit boards. He is a board member of the Kimmel Center for the Performing Arts, and a former director or trustee of the University of Pennsylvania, Lehigh University, the Philadelphia Orchestra, Board of Overseers of the Penn School of Engineering and Applied Sciences and Main Line Health. He is also a director of a number of venture-backed technology companies.

Mike has a B.S. in Chemical Engineering from Lehigh University, a Masters in Systems Engineering from the University of Pennsylvania and a Ph.D. in Decision Sciences from the Wharton School at Penn. Prior to founding Soft-Switch, Mike was a member of the faculty at M.I.T.

Mike and his wife Linda Gamble have four children, ages 34 to 14; they and their younger daughter live in Wayne, PA. Mike and Linda are avid golfers and enjoy skiing.

Additional Speakers

Carley Bakker

Carley Bakker is an online reviews expert and the CEO and founder of Reputation Management-Carley Bakker. She has won over 40 awards for her training in customer service and online reputation and was voted one of Twitter’s Top 50 customer service leaders. Carley works with companies and organizations who want to increase their online star ratings. She has been featured on Fox, Golf Business, NewsOK and other media. She is the creator of Power Hour Trainings, an online reviews reputation management training program which helps clients increase positive reviews to build their businesses and increase customer loyalty.

In 2004 Carley founded what is known today as Reputation Management-Carley Bakker and since then has worked with hundreds of clients ranging from Fortune 500 organizations to companies with less than 15 employees. Some her clients include Nationwide Insurance, Ritz Carlton, Jack Nicklaus, University of Cambridge, Western Union and Ria Money Transfer. Carley’s most requested programs focus on online reviews, online reputation management, Facebook reviews, Google reviews and Yelp. She is known for her energetic presentations, which combine practical and proven techniques that audience members can apply immediately to get better results.

Nahom Daniel and Damien Lemarie

Damien and Nahom are two mathematicians with leading-edge skills in data science and predictive analytics. They graduated from the Ecole Polytechnique and also studied at CalTech, UC Berkeley, and Imperial College London. Seeing the significant impact of Dynamic Pricing in other industries (such as the airline and hotel industries), the matching characteristics of the golf industry (fluctuating demand, predictable demand, constrained capacity and perishable inventory) they launched Priswing.com in 2016.

Laura Dihel

Laura Dihel joined EZLinks Golf in 2012 as the company’s Chief Marketing Officer. During her tenure, Dihel has repositioned the EZLinks B2B brand, launched the TeeOff.com by PGA TOUR e-commerce platform, founded the company’s analytics practice, championed the relationship with the PGA TOUR and has been an integral part to the company’s growth as a key member of the leadership team. Laura is focused on leveraging technology and data to easily connect millions of golfers with their next tee time and to drive forward EZLinks’ vision to Be Golf’s Most Valued Partner. An award-winning marketer, Dihel has spent her career building brands and redefining industries. Serving as the Vice President of Marketing at Redbox prior to joining EZLinks, Laura helped to change the way America rents movies. As an agency lead at JSH&A Public Relations, she worked on the world’s most illustrious brands including: McDonald’s, Jim Beam Brands and The Hershey Company. Dihel is proud to contribute her experience and marketing acumen to the dedicated team at EZLinks Golf.

Allison George

Allison is the Wizard of Fun at her family’s golf course in Des Moines, Iowa. Having been involved in the golf business since she was age 2, there aren’t many jobs in the golf business that Allison hasn’t experienced. After taking over her family’s business in 2004, she had an uphill battle to bring back the club and tackle marketing in a competitive area. There are many programs Allison has introduced over the years to bring new golfers to the game, increase women and children play, and fill the tee sheet. She has taken many of her ideas, programs and learning experiences and shared them on her Golf Mentor Blog, www.TheAllisonGeorge.com

Sam Kestin

Sam Kestin has been involved in the golf industry in varying capacities since his first job interning in the marketing department for Travel + Leisure Golf Magazine at the age of fifteen. He’s worn a number of hats in the golf space since then—ranging from being a production assistant for the ABC Sports golf telecast to coaching golf at his old high school all the way to writing articles on course architecture fornational and international publications like Newsweek Japan. His most recent experience focuses more specifically on the third-party tee times landscape. He managed the New York Metro market for GolfNow for more than two years before leaving to run the Course Partnerships department for a new online distribution channel called FORELINX.

Andrew Leintz

Since 2013, Andrew Leintz has been the Head of Business Development for DAYTA Marketing, a social and digital marketing company. Andrew is responsible for forming strategic partnerships, public speaking and overall business growth. Andrew is an accomplished speaker and has had the privilege to present for numerous associations, including the National Golf Course Owners Association (NGCOA), Minnesota Medical Group Management Association (MMGMA), Society for Human Resource Management (SHRM) and various statewide associations. He is skillful at applying strategic social media solutions to specific industries, and enjoys educating professionals on the power of social marketing for their individual business.

Bryan Lord

Bryan graduated Purdue University with a degree in Technology and a focus on Entrepreneurship & Innovation. An avid golfer for over twenty years, the idea for Teesnap formulated while he was still in college. With the advent of mobile apps and always-connected mobile devices, he knew it was finally time to make his vision a reality!

John McElwaine

John McElwaine, managing partner of Nelson Mullins Riley & Scarborough LLP’s Charleston office, focuses his practice in intellectual property, Internet, domain name and technology litigation, and strategic counseling. He is also based in the Firm’s Washington, D.C., office.

Scott Merchant

Scott Merchant is a co-founder of GolfBook, a tee time distribution platform for the golf industry powered by CBS Sports Digital. Prior to founding GolfBook, Scott was a charter employee of Fore! Reservations, the golf industry’s leading tee sheet software provider. Mr. Merchant was with Fore! Reservations since 1999, helping to build the company from start-up phase to market leader. With more than 25 years of experience in the golf industry, Scott is a software and marketing specialist, golf enthusiast, and expert on golf and technology. He has spoken at major industry events including the Golf Industry Show, PGA Merchandise Show, and Golf Inc. Conference, among others. His handicap is 5.3 and he is the father of four future golfers.

Walt Norley

Walt Norley is the Founder, Chairman of the Board of Directors and Chief Executive Officer of OnLink, formerly known as OnGolf. Previously, Walt was the Founder and Chief Executive Officer of UgMO Technologies (Advanced Sensor Technologies), a leader in wireless soil monitoring and soil sensor systems from 2002 – 2010. Additionally Walt served as President of IVG Composites, a low-cost developer and manufacturer of advanced composite fibers. Most recently Walt has served on the Advisory Board for IBM Smarter Cities, as an Executive Advisor for Brown Brothers Harriman Capital Partners, and as an Advisory Board member for Element Blue, an IBM system integration partner for water solutions. Walt attended the University of Georgia as a Business Management major and played quarterback for the Bulldogs. Walt’s email address is walt@ongolfusa.com.

Joel Ragar

Joel Ragar founded foreUP in 2012 after identifying a desperate need within the golf industry: business management technology that could meet the unique needs associated with running a golf course. In 2017, foreUP has become the fastest growing software company for the golf industry. Their complete suite of cloud-based tools make it simple for golf professionals to easily and efficiently run a successful course.

With Joel’s vision and dedication to the industry behind them, foreUP has been instrumental in bringing the golf market into the 21st century. Joel is the CEO and Co-Founder of foreUP. He lives in Lehi, Utah with his wife and three children.

Del Ratcliffe

Del Ratcliffe is President of Ratcliffe Golf Services, Inc. Del also serves as the President of the North Carolina Golf Course Owner’s Association and is a Class “A” member of the PGA of America and the GCSAA. Del serves as the Growth of the Game Chairman for the Carolinas PGA Section. Del is currently serving on three committees for the PGA of America. Del is a strong proponent of providing “avenues” for people that want to learn to play golf, OR simply improve their skills. He has championed Par-3 and short courses as “bunny slopes” for beginners to learn the game. Ratcliffe Golf Services, Inc. has specialized in constructing innovative courses that appeal to the natural learning curve that exists in golf. The company has constructed three “learning course” facilities, and is working on two others, as well as a renovation of a nine hole course that will serve as a key component of his “Growth of the Game” initiative.

Shane Riley

Shane Riley is the Director of Golf at Scott Lake Golf & Practice Center (MGCOA Course Of The Year 2011), in Comstock Park, Michigan. He has been with them since 2011. Shane is responsible for day to day operations, which include over 900 league rounds each week. He is also responsible for the courses POS System, Online booking, all Social Media, and the clubs app. He has never had a job outside of the golf industry as it his true passion.

Luke Riordan

Luke Riordan is the CEO and Founder of DAYTA Marketing, a social media marketing company. With 27 employees and counting, DAYTA offers a large team of experienced professionals. DAYTA’s services provide a comprehensive solution in the following four categories: Brand Awareness, Brand Reputation, Customer Engagement and Talent Engagement. Luke and the DAYTA Team have been recognized for the following achievements: Top 100 Companies to Work For by Minnesota Business Magazine, Business Central Mark of Excellence – Emerging Entrepreneur award by the St. Cloud Chamber of Commerce, Minnesota’s Young Entrepreneurs 35 and Under by Minnesota Business Magazine, and the 5 Under 40 award from the St. Cloud Times. In addition to his responsibilities at DAYTA Marketing, Luke also serves as a Board Member of Big Brother Big Sisters of Central Minnesota, Falcon National Bank’s Advisory Board and is chair of the Talent Committee at the Greater St. Cloud Development Corporation.

Ian Versaw

Ian has been with Club Prophet Systems for over 21 years. During that time he has personally met with and gained insight from thousands of golf course operators around the world. Ian started his career on the technical side of the business with responsibilities including software implementation, training, quality assurance and software design. In the last 10 years Ian has been focused on helping grow Club Prophet Systems to serve over 1700 golf facilities. He graduated from Washington & Jefferson with a degree in Business. Ian resides in Oakmont, PA and can be reached via ian@cps.golf.

Matt Welliver

Matt Welliver is Vice President of Corporate Development for Chronogolf, a cloud based club management software solution for golf courses. Matt has spent the last 17 years with many of the industry leading software systems and the most prestigious golf courses around the world implementing technology strategies. Over the last 6 years, Matt extended his experience to  managing distribution solutions for courses and building effective regional distribution solutions to assist courses to regain control of their market and customers.

Jared Williams

Jared Williams ensures golf course owners and operators have access to information and educational resources on matters involving online tee time distribution. He also is developing a set of standards and best practices for those systems and companies which have access to tee time inventory and that promote these tee times online. Before joining the Coalition, Williams worked in compliance and legislative affairs in college athletics, and he also worked in the LPGA’s legal department.

Arnaud Zunz

Arnaud has been active in the IT sector for more than 10 years (Accenture, UBS) before launching several start up in e-tourism sector especially in the golf industry with bookandgolf.com, one of the leading booking platform in Europe, and recently with Priswing.com a cloud dynamic pricing solution for golf courses. Arnaud has been also Board Member of the Management Committee of the first Management Group in Europe Blue Green (50 golf courses) in charge of revenue Management and web strategy. He graduated from ESCP Europe.

Presenting Sponsors

  • EZLinks
  • Golf Genius Software
  • Professional Golfers' Association of America
  • United States Golf Association
  • Verizon

techno facts

Visual content is 40X more likely to get shared on social media than other types of content.Buffer, 2014